How Can a Content Marketing Coach Help Your Business?
What does your content say about you and your brand?
Maybe, you feel like you don’t have the time to worry about content marketing, so you’ve just been throwing things against the wall to see what sticks.
The overwhelm of running your business, creating content your audience wants and needs, and promoting yourself on every platform keeps you up at night, but there aren’t enough hours in the day.
The truth is, for many small business owners, content is an afterthought.
Do you ever find yourself thinking:
I haven’t posted to my Facebook page in a while. What should I post?
I know I should start blogging regularly, but I can’t find the time and have no idea what to write about.
My website isn’t showing up in Google searches, but I don’t know how to fix that.
I understand your frustration because I’ve been there.
As a one-woman marketing department for an educational institution, I struggled to get it all done — social media posts, multiple email newsletters, publications, and blog posts, not to mention SEO, managing a paid advertising budget, and busting my butt to get local media coverage.
A solid content marketing strategy can be a game-changer for your business and put you light years ahead of your competition.
Research shows that for content marketing leaders, year-over-year growth in unique site traffic is 7.8x higher than those with no content strategy.
Why Hire a Content Marketing Coach?
Traditional agencies are often expensive and out of reach for small business owners, but that doesn't mean you have to go it alone.
Unlike agencies or ghostwriting services, a content marketing coach is part of your team, working with you to develop and fine-tune your brand voice.
Content marketing coaches can help with keyword research, developing content pillars and editorial calendars, and building your social media strategy.
Many businesses hire freelance writers, designers, or agencies to produce content for them. After paying for a few blog posts, they quickly realize that their content misses the mark. Why? Because they haven’t figured out their brand voice or put any thought into their mission or target audience.
When you work with a content marketing coach, you get the following:
A Guide
Like an athletic coach, a content coach doesn’t run the race for you. You are the athlete. You are the one in training, and it is up to you to develop the endurance and skill to compete in the marketplace. A great coach’s value isn’t in knowing how to execute but rather in staying out of the day-to-day so they can remain objective and provide you with the guidance you need to be successful.
A Confidence Booster
A coach’s job is to provide you with moral support & motivation. Many small business owners and solopreneurs are unsure about the content they are producing. Is it good enough? Should I be talking about that? Will this work?
Whether it’s your inner critic trying to derail you or just a basic fear of failure, I provide the inspiration and motivation to keep you going so you can reach your business goals.
I believe in the power of positive reinforcement and often serve as a sounding board for clients considering new forms of content or wanting advice on what they should talk about on social media.
A Teacher
Working with a content marketing coach helps you learn additional skills you can utilize in many ways.
I teach you how to develop your brand voice and pillars, so your content is clear, focused, consistent, and engaging.
When you understand how to create quality content that resonates with your ideal client, you will see a significant increase in brand awareness, engagement, and lead generation.
Why Work With Me?
Over the past decade, I’ve worked as a freelance writer and strategist on both the client and the agency side. I became a content marketing coach to help small businesses produce better content to grow their business.
When you work with me as your content marketing coach, I will:
Create a customized content strategy for your business. When you have a solid plan, you should be able to share your strategy with any writer or designer to follow.
Save you considerable time, money, and resources.
Help you see the bigger picture by advising you on effective growth strategies and areas for improvement.
Help you improve the quality of your existing content and find new ways to generate leads for your business.
Work with you to craft a message that speaks directly to your ideal client. Using the power of brand storytelling, strategy, and data-driven research, I help you develop content from the head and the heart.
If this article resonates with you, a coach may be exactly what you need to take your content marketing efforts to the next level.
Your ideal clients are waiting for you. They just don’t know who you are — yet. Let’s change that!
